Canadian alt-metal act Sumo Cyco unveils a music video for their new single “No Surrender”, taken from their upcoming album “Initiation”. Watch the electrifying video below.
Canadian alt-metal crossover stars Sumo Cyco are about to transcend into an explosive new era with their upcoming full-length “Initiation” scheduled for release on May 7, 2021 via Napalm Records! Interlaced with infectious heavy metal grooves, pop-perfected hooks, electronic undertones and a dose of punk flavor, “Initiation” breaks all the rules while delivering a cohesive yet purely unbridled sonic adventure. Sumo Cyco has cemented their name by garnering an impressive legion of fans with their hardworking attitude and storybuilding prowess. With “Initiation”, Sumo Cyco takes it to a whole new level.
Vocalist Skye ‘Sever’ Sweetnam on the new single and video: “No Surrender is about the struggle to be your authentic self, living your truth and battling inner demons. The music video depicts four characterized versions of myself representing different sides of my personality and how I see myself. They’re lurking in the darkness over my shoulder, always questioning each other’s decisions. The song is written from the perspective of the voice or voices in my head. Telling me to run one moment and another to hold my ground and another to fight back. In between some epic rocking out with the band, I wanted the viewers to visualize the colorful juxtaposition that goes on in my mind.”